Guides
Every article, grouped by the question it answers: what things cost, SEO by industry, paid ads, AI search, websites, and the grants that help pay for the work.
What things cost
The straight answers on budget, with the numbers we see in real accounts.
- How Much Does Google Ads Cost in Ireland? (2026) Irish click prices run from 58 cent for a hairdresser to €9.82 for solar panels. The click price is not the number that decides whether it works. What a lead costs you and what a sale is worth, by trade.
- How Much Does SEO Cost in Ireland? 2026 Prices and What Each Package Buys What SEO costs in Ireland in 2026: our package prices and what each one includes, how SEO is priced, what moves a quote, agency vs freelancer vs in-house, the red flags, how long it takes and how to work out if it's worth it.
- Facebook Ad Costs in Ireland and What to Budget (2026) Facebook ads have no fixed price in Ireland. Your industry, audience and bids set what a click, a lead and a customer cost, and what to budget before you learn anything.
- Instagram Ad Costs in Ireland and What to Budget (2026) Instagram ads have no fixed price in Ireland. What a lead and a sale cost matters more than the click, and VAT on your invoice is worth planning for.
- How Much Do YouTube Ads Cost in Ireland? You can cap what YouTube ads cost before you spend a cent, and a few lines of arithmetic turn that cap into the views or impressions it buys.
- How LinkedIn Advertising Is Priced in Ireland LinkedIn ads are priced per click, per thousand impressions or per message. The price that matters is what a qualified lead costs you, and how much to test with before you commit.
- Is There VAT on Google Ads in Ireland? Is there VAT on Google Ads in Ireland? Yes, 23%, added on top of your ad costs. Why UK advice says 0%, what a VAT number changes, how to claim the VAT back, where to download the invoice, and the billing mistakes that cost Irish businesses money.
- How Much Does Social Media Management Cost? Packages and Prices in Ireland and the UK A company might quote €300 a month, another €1,500. What ten Irish and five UK providers published for social media management in September 2026, what each package includes, and what to check before you sign.
- How Much Does a Website Cost in Ireland? 2026 Prices From €400 for a five-page template site to €6,000 and up for an agency build, before VAT. The published prices of 23 Irish and 28 UK web designers as they stood in September 2026, what each level buys, and how to compare quotes.
- How to Advertise a Small Business in Ireland with €500 (2026) What €500 a month buys for a small business in Ireland on Google, Facebook, Instagram and LinkedIn, and the Grow Digital Voucher that covers some software.
Google Shopping for Irish shops
Getting your products in front of people searching for them, from the feed to the ad.
- Google Shopping Ads in Ireland, What They Cost and Which Products Pay Google's Keyword Planner puts the average click under €1 on 17 of 24 Irish product searches. Whether Shopping ads pay depends on what one sale leaves you, and the worked table shows how many clicks it can pay for.
- How to Set Up Google Merchant Center in Ireland Google Merchant Center is free, and signing up takes just a few steps. The work is on your website, and an Irish shop has to show prices in euro with VAT included.
- How to List Products on Google Shopping for Free in Ireland, and When to Start Paying Your products can show on Google for nothing, if the data behind them is good enough. Merchant Center's own report then shows which of your products sell, and so where ads might pay.
- Google Shopping for Shopify Stores in Ireland Google's free app copies your Shopify products across, and Google then decides whether to approve them. What it checks sits in your Shopify admin: VAT inside the price, delivery rates in the general profile, and a barcode on each variant.
- Google Shopping Feed Optimisation, What to Fix First A Google Shopping feed can have hundreds of products and a long list of fields to fix. Start with the products Merchant Center has flagged, then barcodes, then the titles on what sells, and check each change worked.
SEO by industry
What search looks like in your trade, and what moves the needle in it.
- SEO for Solicitors in Ireland (2026 Guide for Law Firms) Irish people search for a solicitor by need and by place. Here is how a firm gets found, inside the advertising rules, and what it costs.
- How Accounting Firms Rank in Google Search SEO for accountants in Ireland. How a practice gets found for the searches that bring clients, with one page per service, local search and reviews.
- SEO for Financial Services and Financial Advisors SEO for financial advisers, wealth managers and finance firms in Ireland, aimed at qualified enquiries.
- Dental SEO for Irish Dentists Dental SEO for Irish practices: local search, Google Business Profile, reviews and the technical fixes that bring in new patients.
- How Veterinary Practices Get Found Online The steps that help an Irish vet surgery show up in local search, in the order to do them.
- How Irish Hotels Win Direct Bookings Through SEO SEO for hotels in Ireland. How a hotel gets found for the searches that bring guests, with a page per room type, local search and reviews.
- SEO for Mechanics Most garages lose calls to competitors who show up first on Google.
- SEO for Construction SEO for construction companies in Ireland. How builders, joiners and contractors get found for local searches, with the pages, profile and reviews that do it.
- SEO for Real Estate Agents SEO for estate agents in Ireland, from keyword research and local search to county pages and technical basics.
Google Ads by industry
Paid search for the sectors where a click is worth the most.
- Google Ads For Solicitors How Google Ads can help solicitors and legal professionals make their marketing budget work harder.
- Google Ads for Dentists and Dental PPC in Ireland Google Ads for dental practices in Ireland, from campaign structure to the monthly budget.
- Google Ads For Real Estate Google Ads for estate agents in Ireland, covering keywords, location settings, ad copy and tracking for valuation and sales enquiries.
Running paid ads well
The mechanics of a good account.
- Are Google Ads Worth It for a Small Business in Ireland? Google Ads are worth it when winning a customer costs comfortably less than that customer is worth to you in profit. In Ireland the middle click price is about 17 cent for a restaurant and about €10 for solar panels, so the same sum says yes to one trade and no to another.
- Google Ads vs Facebook Ads, Which Should an Irish Business Use in 2026? Google catches demand that already exists; Meta creates it. Which gets more leads, which is really cheaper, what suits online shops and local services, and how to split the budget.
- Google Ads Audit Checklist, What to Check First and Where to Click Your own login and an afternoon are enough to find where your Google Ads money is going. You get fourteen checks in the order that finds the waste fastest, with where to click for each one, and four more if you run an online shop.
- Google Ads Transparency Center in Ireland, How to See Your Competitors’ Ads When a competitor keeps winning the work you wanted, many of their Google ads are public. Google keeps the past year of them, with the dates each one ran and the kinds of targeting used, and you don't need an account to read them.
- Google Maps Ads in Ireland, How to Advertise and What Clicks Cost You can't buy a Maps-only ad. Google shows you on the map when an ordinary Search or Performance Max campaign is allowed to, and publishes no separate Maps price. The middle Search click in Ireland costs about 17 cent for a restaurant and €2.10 for a dentist.
- Google Ad Grants for Irish Charities, Who Qualifies and How to Apply If your charity is on Google's Irish list, Google Ad Grants can give it up to $10,000 USD a month of search advertising, at no cost. Getting it can take about three weeks, and keeping it takes a check every month.
- Google Display Ad Sizes for 2026, Every Size and When to Use It Every Google display ad size from Google’s own spec pages. The banners to make first, the 16 uploaded sizes that work in Ireland, responsive, Performance Max and Demand Gen image and logo sizes, the 150 KB and 5 MB limits, and the mistakes that get images disapproved or cropped.
- Meta Ads Manager for Beginners, How to Set It Up and Run Your First Ad in Ireland Meta Ads Manager is where Facebook and Instagram ads are built. Here is the order to set it up in, your first ad, and what to spend.
- Google Local Services Ads in 2026, the Complete Guide for the UK and Ireland Google Local Services Ads in the UK and Ireland, checked against Google's own help pages in September 2026: the trades covered, what a lead costs, what replaced Google Guaranteed, how to set up, and what changes when accounts move into Google Ads in 2027.
- ChatGPT Ads in Ireland and the UK, How They Work and How to Bid ChatGPT ads are open to Irish and UK businesses through self-service sign-up. Who sees them, how bidding works, what you can advertise, and whether they are worth testing.
- Google Ads Negative Keywords, How to Use Them Negative keywords keep your Google Ads budget off searches that were never going to buy. Here is how to find them, pick a match type and add them to the account.
- Broad Match Modifier Is Retired, and Phrase Match Took Over Its Job Broad match modifier has been retired in Google Ads, and updated phrase match now carries over much of what it did for Irish businesses.
AI search
How assistants choose what to cite, and why it is still SEO.
- Google AI Mode in Ireland, What It Is and What It Does to Your Website Google AI Mode in Google's own words: how it works, how to turn it on, whether it can be switched off, what it does to website clicks, and what Google says site owners should do.
- ChatGPT in Ireland, Free vs Go vs Plus vs Business, Prices in Euro What ChatGPT costs in Ireland in euro, plan by plan, what each includes, what OpenAI does with your data, and how Gemini, Claude and Copilot compare on price for an Irish business.
- Query Fan-Out Means AI Visibility Is Still Just SEO Google, ChatGPT and Perplexity no longer search for the question your customer typed. They write their own and answer from the pieces. Where those pieces come from is the part worth knowing.
- How to get listed in ChatGPT and AI search for Irish businesses Learn how Irish businesses can appear in ChatGPT, Perplexity and Google AI, and which of your existing SEO work carries over to AI search.
- What Is the Difference Between GEO and SEO? A 2026 Guide GEO and SEO side by side. How SEO wins Google rankings through keywords and links, how GEO gets content cited by ChatGPT and AI Overviews, and where the two overlap for an Irish business.
- SEO for ChatGPT for Irish businesses How to get your website into ChatGPT's answers. GEO, E-E-A-T and local SEO for Irish businesses, and what ChatGPT reads before it names a firm.
- How to Outrank Your Competitors in AI Search Research your competitors, then write the answers AI search quotes. Here is where Irish businesses start.
- How AI is changing local SEO for Irish businesses How AI is changing local search in Ireland. AI Overviews and voice search, why the old local SEO tactics do less on their own, and what an Irish business does to stay visible in its own town.
SEO fundamentals
Where to start, what matters on the page, and what the trade gets wrong.
- Where to Start with SEO for Irish Businesses 2026 Start with the basics, do the easy checks yourself, and know what to ask an agency for when you are ready.
- On-Page SEO After the Google Leak, What the Documents Show (2026) For years, on-page SEO was a discipline built on educated guesswork. Practitioners tested, inferred, and theorised. Google said clicks did not affect rankings. Google said there was no domain authority metric. Google said Chrome data was not used to rank pages. The SEO community believed differently, but could not prove it.
- What Is An SEO Agency? ( & How to Choose One ) An SEO agency works on your website, its content and its links so that more people find you in search.
- Is SEO Dead? The Truth Small Businesses Need to Know SEO is not dead. Search has changed, and a small business can still win customers with pages that match what people look for.
- Website Speed and SEO, What Google Measures and What to Fix Learn the speed measures Google uses, what good looks like and where to start, from image size and hosting to caching and a CDN.
- How to Find and Remove Toxic Backlinks in 2026 Find the links that hurt your rankings, decide which to remove, and disavow the rest safely.
- White label SEO for agencies White label SEO lets you offer SEO to your clients without hiring an in-house SEO team. Here is how Bubblehub helps Irish and UK agencies sell it under their own brand.
Local SEO
Being found by the people near you.
- Local SEO in Ireland, What It Is, How Google Ranks Local Businesses and How to Do It Google ranks local businesses on relevance, distance and prominence. Two of those three are yours to work on, and this guide sets out ten steps for Irish businesses.
- How Local SEO Affects Your Search Rankings Google ranks local businesses on how well they match a search, how close they are, and how well known they are.
- Does Posting on Google Business Profile Help SEO? Does posting on Google Business Profile help SEO? What posts do and do not do for local rankings, what to post, how often, and what matters more.
- Does a .ie Domain Help SEO in Ireland? A .ie address tells search engines and visitors the site is aimed at Ireland. It is one signal among several, not a ranking guarantee.
Links and authority
Earning the links that count.
- Link Building for Small Businesses in Ireland The best links a small Irish business can get are not clever and not bought. They are the ones you are already owed. How to get those first, earn the rest, and stay within Google's rules.
- Link Building Strategies for eCommerce That Actually Work Why many eCommerce brands struggle with link building while competing with Amazon, and what works instead, from reclaiming lost links to digital PR that earns coverage and links that last.
- Link Building for Startups, a Practical Guide Link building is how a startup earns recommendations from other websites. Here is how to go about it, and what to expect in the first months.
Ecommerce
Search and platforms for online stores.
- Shopify Pricing in Ireland, Every Plan and Fee in Euro (2026) Every Shopify plan and fee in Ireland in euro, read from Shopify's Irish pricing page: monthly and yearly prices, Shopify Payments card rates, transaction fees, the €20 sale worked out, and when each plan pays for itself.
- Card Payment Fees in Ireland, SumUp vs Square vs Stripe vs Revolut vs PayPal (2026) Card payment fees in Ireland compared from each provider's Irish pricing page: SumUp 1.69%, Square 1.75% + VAT, Stripe 1.5% + €0.25, Revolut 0.8% + €0.02, PayPal 3.40% + €0.35, with worked examples.
- Dropshipping in Ireland, How It Works, Suppliers, VAT and the Rules (2026) Dropshipping in Ireland in 2026: the €3-per-item customs duty on goods from outside the EU, VAT thresholds and IOSS, your obligations under the Consumer Rights Act, Amazon and TikTok Shop rules, and suppliers with EU stock.
- TikTok Shop Ireland, How to Buy, How to Sell, the Fees and the Rules (2026) TikTok Shop Ireland from launch to open access: how to shop on it, how to register as a seller, the commission and creator fees, prohibited products, and the labelling rules.
- Affiliate Marketing in Ireland, Amazon.ie, the Networks and the Tax Affiliate marketing for Irish publishers and brands: Amazon.ie's Associates rules, the affiliate networks, the ASAI labelling rule, and Revenue's tax and VAT treatment.
- Ultimate Shopify SEO Checklist for Irish Businesses Boost your Irish Shopify store's SEO with our ultimate guide. Learn on-page, technical, and local SEO tactics tailored for the Irish market.
- Why SEO Matters for Ecommerce Websites in Ireland Why SEO matters for an ecommerce site. How organic search brings buyers who are ready to purchase, what it costs against ads, and where an online store starts.
- What ecommerce SEO audit services include in 2026 A proper audit names the technical, content and authority issues keeping your store off the keywords your customers use, and says what to fix first.
- Why choose Shopify in Ireland? Why Shopify suits many Irish shops: euro pricing, VAT and GDPR tools, built-in payments and hosting, and how the plans compare for a small business.
- Is WordPress Good for Ecommerce? Costs, SEO and Checkout Compared WordPress vs Shopify for ecommerce: real costs, SEO advantages, checkout control and the trade-offs, so you can pick the platform that fits your business.
Social media
Which platforms Irish customers use, what the rules are, and how to read the competition.
- Social Media Marketing for Irish Businesses, Which Platforms, What to Post, What It Costs Most Irish businesses should be on two of the five main social platforms. Pick them by where your customers decide to buy.
- How to Use the Facebook Ads Library to See Your Competitors’ Ads in Ireland Your competitors' ads are public. Here is how to search Meta's Ad Library for Irish ads, and what the EU details tell you.
- ASAI Rules for Ads and Influencer Posts in Ireland, Explained Ads and influencer posts in Ireland need a clear label. Here is where #Ad and #Gifted go, and which body enforces what.
Planning and strategy
The frameworks, filled in for an Irish business in 2026.
- SWOT Analysis for an Irish Small Business, with an Example and a Template A SWOT analysis explained for Irish small businesses: the four boxes, a worked example with the things Irish owners face in 2026, a template, five steps and common mistakes.
- PESTLE Analysis with Irish Examples, Every Factor Filled In for 2026 A PESTLE analysis explained and then filled in for Ireland in 2026: minimum wage, VAT, population and online shopping, AI search, TikTok Shop, the AI Act, the Accessibility Act and energy grants, with a template.
- Top 8 reasons why to invest in digital marketing Discover the top 8 reasons to invest in digital marketing: increase reach, boost sales, enhance engagement, and drive business growth.
Websites and WordPress
Choosing, building, moving and looking after a site.
- What Is a Web Application? Examples, Types and How One Works What a web application is, with Irish examples from Revenue myAccount to Daft.ie, how it differs from a website and a phone app, how the front end, back end, database and APIs fit together, and when a business needs one built.
- 26 Questions to Ask When Choosing a Web Designer (2026) Choosing a web designer is closer to choosing an architect than a supplier. These are the questions that show who you would be working with.
- WordPress Security Checklist for Irish Businesses Of 11,334 WordPress vulnerabilities logged in 2025, six were in WordPress itself. The rest were in plugins and themes, which is why most WordPress security is a handful of habits you can check today.
- WordPress Site Hacked? How to Fix It, Step by Step A scam redirect, a "This site may be hacked" warning, or pages in Japanese under your name. How to tell what you are dealing with, what to do in the first hour, and how to fix a hacked WordPress site.
- How to update WordPress plugins, step by step Why regular plugin updates matter for security, compatibility and speed, and four ways to do it: from the dashboard, manually, by FTP when the dashboard fails, and with WP-CLI.
- How to Optimise Images in WordPress Without Losing Quality Learn how to optimise WordPress images without losing quality, with compression, WebP and AVIF, lazy loading and the plugins that help.
- WordPress Maintenance in Ireland, a 2026 Guide Is your WordPress website slow or vulnerable? Our 2026 guide to WordPress maintenance in Ireland sets out the steps that keep it safe and fast.
- A complete guide to migrating from Squarespace to WordPress (2026) What moving from Squarespace to WordPress involves: the export, the hosting, the import, the images, the domain and the redirects, and what Squarespace will not carry across.
- A step-by-step guide to migrating from Wix to WordPress (2026) Moving a Wix site to WordPress without losing rankings: the planning, hosting, domain, content, design and redirects, one step at a time.
Grants and vouchers
The Irish schemes that pay for part of the work.
- Small Business Grants in Ireland 2026, the Main Schemes and Who Can Get Them The main grants for small businesses in Ireland in 2026, from the Priming Grant to the Grow Digital Voucher and SEAI energy grants, with where to check each one.
- Grow Digital Voucher 2026, Up to €5,000 Explained What the Grow Digital Voucher pays for, who can get it, the Digital for Business project you need first, how to apply to your Local Enterprise Office, and what it won't fund.
- The Trading Online Voucher Has Closed. Here’s What Replaced It The Trading Online Voucher closed to new applications in December 2024. What it paid for, the Grow Digital Voucher that replaced it, whether any grant still pays for a website in 2026, and how to apply.
- Digital That Delivers Grant, Now Closed and What It Covered Digital That Delivers is now closed. Here is what the Fáilte Ireland programme offered, and the Local Enterprise Office voucher that covers some digital costs instead.
More guides
- How to Delete a Google Business Profile, and What Stays Removing, closing, moving or stepping away from a Google Business Profile: which one you need, the exact steps, and what happens to the listing and its reviews after each.
- Google Business Profile Verification, Every Method Explained Google checks that a business is real before its profile shows properly. The video is the step most people need to get right.
- How to Get More Google Reviews Without Breaking the Rules Where to find your Google review link and QR code, when and how to ask, word-for-word messages to send, and what Google no longer allows, including the 2026 rating manipulation rules.
- How to Respond to Google Reviews, with Templates Where the reply button is, what happens after you reply, Google's own advice, and reply templates for five-star, mixed, negative and fake reviews, and for professions that can't discuss clients.
- Why Have My Google Reviews Disappeared? Google removes and holds back reviews for a handful of reasons, most of them automatic. How to tell which applies to you, which reviews come back, and how to stop it happening again.
- How to Remove Google Reviews, and Which Ones Google Will Take Down Which Google reviews can be removed, how to report them from your Business Profile and the Reviews Management Tool, how to appeal, and what to do about fake reviews, extortion and defamation.
- How to Leave a Google Review, on a Phone or Computer The steps for leaving a Google review on a computer, an Android phone and an iPhone, how to post under a nickname, add photos or change a review, and what to do when the button won't appear.
- Markup vs Margin, the Difference and a Conversion Chart Add 30% to your cost and you have a 23.1% margin, not 30%. The difference between markup and margin, both formulas, a conversion chart, and what it means for your prices, VAT and ads.
- Google Business Profile Suspended? How to Get It Back The phone goes quiet and your listing is gone from Maps. Why Google suspends business profiles, what not to do in a panic, and the evidence that gets a profile reinstated.
- Google Business Profile Explained, the Complete Irish Guide Free, mostly an afternoon's work, and the listing most local customers see before your website. What matters on a Google Business Profile, what is busywork, and what Google has switched off.
