Straight talk on SEO, paid media and websites that earn their keep, written by the people who do the work.
Is there VAT on Google Ads in Ireland? Yes, 23%, added on top of your ad costs. Why UK advice says 0%, what a VAT number changes, how to claim the VAT back, where to download the invoice, and the…
Dave McCormack Founder and Managing Director
Every Google display ad size from Google’s own spec pages. The banners to make first, the 16 uploaded sizes that work in Ireland, responsive,…
Dave McCormack
Your own login and an afternoon are enough to find where your Google Ads money is going. You get fourteen checks in the order…
Dave McCormack
A Google Shopping feed can have hundreds of products and a long list of fields to fix. Start with the products Merchant Center has…
Dave McCormack
If your charity is on Google's Irish list, Google Ad Grants can give it up to $10,000 USD a month of search advertising, at…
Dave McCormack
Google's free app copies your Shopify products across, and Google then decides whether to approve them. What it checks sits in your Shopify admin:…
Dave McCormack
You can't buy a Maps-only ad. Google shows you on the map when an ordinary Search or Performance Max campaign is allowed to, and…
Dave McCormack
Your products can show on Google for nothing, if the data behind them is good enough. Merchant Center's own report then shows which of…
Dave McCormack
You can cap what YouTube ads cost before you spend a cent, and a few lines of arithmetic turn that cap into the views…
Dave McCormack
Google Merchant Center is free, and signing up takes just a few steps. The work is on your website, and an Irish shop has…
Dave McCormack
When a competitor keeps winning the work you wanted, many of their Google ads are public. Google keeps the past year of them, with…
Dave McCormack
Google's Keyword Planner puts the average click under €1 on 17 of 24 Irish product searches. Whether Shopping ads pay depends on what one…
Dave McCormack
Every guide here comes from a campaign, a build or an audit we ran. If you want the same thinking applied to your business, start with a conversation.
