Straight talk on SEO, paid media and websites that earn their keep, written by the people who do the work.
How to advertise on Google Maps from Ireland. The four kinds of Google Maps ads, what you need before they show, which Google Ads campaigns reach Maps, what you're charged for, what a click costs for businesses people visit in…
Dave McCormack Founder and Managing Director
How to list products on Google Shopping for free through Google Merchant Center. Where free listings show for Irish shoppers, the product details Google…
Dave McCormack
What YouTube ads cost in Ireland, format by format. When Google charges per view and when per 1,000 impressions, why a skipped ad can…
Dave McCormack
How to set up Google Merchant Center for an Irish shop, step by step. The account, business details, website verification, products, delivery and returns,…
Dave McCormack
How to use the Google Ads Transparency Center to see the ads a competitor has run on Google in Ireland over the past year.…
Dave McCormack
How Google Shopping ads work for an Irish online shop, what a product click costs across 24 Irish searches in euro, the VAT and…
Dave McCormack
Are Google Ads worth it for a small Irish business? The four-number sum that answers it, what a click costs by trade across Irish…
Dave McCormack
How to use Meta Ads Manager as a beginner in Ireland: what it is, how it differs from Business Suite and boosting, the set-up…
Dave McCormack
What a web application is, with Irish examples from Revenue myAccount to Daft.ie, how it differs from a website and a phone app, how…
Dave McCormack
Card payment fees in Ireland compared from each provider's Irish pricing page: SumUp 1.69%, Square 1.75% + VAT, Stripe 1.5% + €0.25, Revolut 0.8%…
Dave McCormack
Every Shopify plan and fee in Ireland in euro, read from Shopify's Irish pricing page: monthly and yearly prices, Shopify Payments card rates, transaction…
Dave McCormack
Dropshipping in Ireland in 2026: the €3-per-item customs duty on goods from outside the EU, VAT thresholds and IOSS, your obligations under the Consumer…
Dave McCormack
Every guide here comes from a campaign, a build or an audit we ran. If you want the same thinking applied to your business, start with a conversation.
