SWOT Analysis for an Irish Small Business, with an Example and a Template
A SWOT analysis explained for Irish small businesses: the four boxes, a worked example with the things Irish owners face in 2026, a template,…
Dave McCormack
Digital Strategy
Joining the channels up: strategy, budgets and priorities for growth.
Digital Strategy articles
PESTLE Analysis with Irish Examples, Every Factor Filled In for 2026
A PESTLE analysis explained and then filled in for Ireland in 2026: minimum wage, VAT, PRSI and pensions, population and online shopping, AI search,…
Dave McCormack
Small Business Grants in Ireland 2026, Every Grant and Who Can Get It
The grants open to small businesses in Ireland in 2026, from the Priming Grant to the Grow Digital Voucher and SEAI energy grants: what…
Dave McCormack
Markup vs Margin, the Difference and a Conversion Chart
Add 30% to your cost and you have a 23.1% margin, not 30%. The difference between markup and margin, both formulas, a conversion chart,…
Dave McCormack
How to Advertise a Small Business in Ireland with €500 (2026)
What it costs to advertise a small business in Ireland in 2026, what €500 a month actually buys on Google, Facebook, Instagram and LinkedIn,…
Michael McCormack
Top 8 reasons why to invest in digital marketing
Discover the top 8 reasons to invest in digital marketing: increase reach, boost sales, enhance engagement, and drive business growth.
Sam Jones
Digital that Delivers Grant | Apply Now
What the Digital That Delivers grant pays for, who qualifies, the web accessibility scheme that runs alongside it, and how a tourism business applies…
Sam Jones
