SWOT Analysis for an Irish Small Business, with an Example and a Template
A SWOT analysis explained for Irish small businesses: the four boxes, a worked example with the things Irish owners face in 2026, a template,…
Dave McCormack
Digital Strategy
Joining the channels up: strategy, budgets and priorities for growth.
Digital Strategy articles
PESTLE Analysis with Irish Examples, Every Factor Filled In for 2026
A PESTLE analysis explained and then filled in for Ireland in 2026: minimum wage, VAT, population and online shopping, AI search, TikTok Shop, the…
Dave McCormack
Small Business Grants in Ireland 2026, the Main Schemes and Who Can Get Them
The main grants for small businesses in Ireland in 2026, from the Priming Grant to the Grow Digital Voucher and SEAI energy grants, with…
Dave McCormack
Markup vs Margin, the Difference and a Conversion Chart
Add 30% to your cost and you have a 23.1% margin, not 30%. The difference between markup and margin, both formulas, a conversion chart,…
Dave McCormack
How to Advertise a Small Business in Ireland with €500 (2026)
What €500 a month buys for a small business in Ireland on Google, Facebook, Instagram and LinkedIn, and the Grow Digital Voucher that covers…
Michael McCormack
Top 8 reasons why to invest in digital marketing
Discover the top 8 reasons to invest in digital marketing: increase reach, boost sales, enhance engagement, and drive business growth.
Sam Jones
Digital That Delivers Grant, Now Closed and What It Covered
Digital That Delivers is now closed. Here is what the Fáilte Ireland programme offered, and the Local Enterprise Office voucher that covers some digital…
Sam Jones
