Ireland’s Digital That Delivers Programme
The Digital That Delivers programme gives tourism businesses guidance and money towards their digital work, and turns that funding into bookings. It works with hotels, tour operators and attractions across Ireland.
What the Digital That Delivers Grant Covers
Digital That Delivers is a Fáilte Ireland grant for tourism SMEs. It pays towards the digital work that brings in bookings, in a sector that took €6.2 billion from international visitors in 2024.
What the DTD Programme Includes
- Comprehensive digital audits identifying specific growth opportunities
- Funding for responsive website development and optimisation
- Support for targeted digital marketing campaign implementation
- Grants for web accessibility compliance and enhancement
For eligible tourism businesses the Fáilte Ireland programme covers up to 50% of project costs, which puts the work within reach of enterprises of any size.
The programme has helped over 40 Irish tourism businesses secure funding in 2025.
The Web Accessibility Grant Scheme Within Digital That Delivers
The Web Accessibility Grant Scheme is part of the Digital That Delivers supports. It helps tourism businesses meet EU requirements and reach visitors of all abilities.
The grant process covers four things.
- Comprehensive accessibility audits of your current website
- Detailed implementation plans meeting Digital That Delivers requirements
- Development of accessible websites that welcome all visitors
- Documentation for maximum grant approval under the DTD scheme
How the Cliffs of Moher Used Digital That Delivers
The Cliffs of Moher Visitor Experience secured grant funding through the programme and spent it on three things.
- Complete website redesign using DTD funding
- Accessibility upgrades funded through the programme
- Digital marketing campaign implementation with remaining grant allocation
The Results at the Cliffs of Moher
- 27% increase in online bookings following DTD implementation
- 31% longer average site visits after accessibility improvements
- 43% higher conversion rate from international visitors
- ROI exceeding 300% on the total Digital That Delivers investment
The Programme Approach To Digital That Delivers
The programme runs to a set process for turning grant funding into measurable growth.
The DTD Process
- Comprehensive digital audit aligned with DTD requirements
- Expert grant application support to secure maximum funding
- Strategic implementation plan for DTD allocation
- Website optimisation using approved programme methodologies
- Digital marketing implementation within programme guidelines
- Detailed reporting for DTD compliance and business growth
Tourism businesses following that process increased their Digital That Delivers ROI by an average of 320% in 2025.
Combining Digital That Delivers With Enterprise Ireland Funding
As an approved Digital That Delivers initiative and Enterprise Ireland partner programme, the DTD helps tourism businesses access multiple funding streams. This is part of a broader push that has already seen up to 85 tourism enterprises participate in Fáilte Ireland’s EU Just Transition Digital Transformation Programme, valued at up to €5.5 million.
Innovation Vouchers worth €5,000 or €10,000 can sit alongside DTD support, so a tourism business can draw on both funding streams in the same year.
What Enterprise Ireland Data Shows for Combined Supports
- 42% higher digital marketing ROI
- 3.5x increase in international bookings
- 28% greater market share growth
- 67% improved visitor satisfaction ratings
Research by Fáilte Ireland puts revenue growth 34% higher for tourism businesses that implement Digital That Delivers than for those without a structured digital programme. Great Britain accounts for 40% of visitors and the United States for 19%.
Fáilte Ireland’s Digital that Delivers Initiative
Fáilte Ireland’s Digital that Delivers programme gives tourism businesses expert guidance and substantial financial support. It sits between the grant funding and the booking growth, and it works with hotels, tour operators and attractions nationwide.
Tourism is Ireland’s largest indigenous industry. It employs approximately 257,900 people nationwide and generated €6.2 billion from international visitors in 2024.
Digital that Delivers funds digital audits, responsive website development, targeted digital marketing campaigns and web accessibility compliance. For eligible tourism businesses it covers up to 50% of project costs.
Over 40 Irish tourism businesses secured funding in 2025 alone. At the Cliffs of Moher Visitor Experience it came out as a 27% increase in online bookings, 31% longer average site visits, a 43% higher conversion rate from international visitors, and ROI above 300% on the total Digital that Delivers investment.
The Web Accessibility Grant Scheme is part of Digital that Delivers and helps tourism businesses meet EU requirements while reaching visitors of all abilities. The grant pays for the accessibility audit, the implementation plan and the build of a site that complies with the European Accessibility Act.
The 2025 enhancements include priority funding for mobile optimisation, voice search optimisation as an eligible activity, expanded support for user-generated content strategies, additional funding consideration for regenerative tourism messaging, and AI-powered personalisation among the eligible technologies.
Businesses following that process increased their Digital that Delivers ROI by an average of 320% in 2025. Fáilte Ireland’s research puts their revenue growth 34% higher than businesses without a structured digital programme, which shows up most in the Great Britain and United States markets.
Clare Tourism Collective and Digital That Delivers
The Clare Tourism Collective, a group of small tourism operators, came to the Digital That Delivers programme in early 2025 for help with the application and with the programme requirements behind it.
What the Clare Tourism Collective Got
- Secured €15,000 in grant funding through the DTD programme
- Created a strategic implementation plan meeting all programme requirements
- Built a collaborative digital platform using DTD methodology
- Implemented SEO strategies targeting holiday visitors (36% of Ireland’s international arrivals)
- Developed a content strategy aligned with DTD objectives, appealing to visitors with an average 6.5-night stay
The Results for Clare Tourism Collective
- 118% increase in organic search traffic following implementation
- 67% growth in direct bookings within six months
- Featured as a Digital That Delivers success story by Fáilte Ireland
- Selected as a case study for future DTD workshops
What Changed in the 2025 Digital That Delivers Programme
The 2025 programme is part of a larger push, with up to 70 tourism enterprises already on a two-year digital transformation programme worth up to €4.8 million.
Key Enhancements in the 2025 DTD Programme
- Mobile optimisation now receives priority funding under the initiative
- Voice search optimisation has been added as an eligible activity
- User-generated content strategies qualify for expanded support
- Regenerative tourism messaging receives additional funding consideration
- AI-powered personalisation has been added to eligible technologies
Foreign visitor numbers were down 15% in March 2025 against the same month a year earlier. The extra funding for emerging technologies is aimed at businesses working back from that.
What Digital That Delivers Gives a Tourism Business
We have run DTD applications and the work that follows them, so we know what the assessors look for and what they turn down.
What We Handle
- Get you through the DTD application process
- Secure maximum grant funding under programme guidelines
- Implement digital solutions that meet all programme requirements
- Demonstrate measurable results from DTD funding
- Prepare compelling documentation for programme compliance
Applying for Digital That Delivers
Digital That Delivers is open for a limited time. It pays for the digital work most Irish tourism businesses would otherwise keep putting off.
Tourism businesses across Ireland have secured more than €1.2 million in Digital That Delivers funding since the programme started. The first 17 projects took almost €2.9 million between them under Fáilte Ireland’s Private and Community SME scheme.
Local Enterprise Office grants of up to €150,000 are open to start-ups and growing businesses as well, so Digital That Delivers is not the only funding on the table.
What the Free Eligibility Assessment Covers
- Evaluate your DTD qualification status
- Identify your best opportunities for programme funding
- Guide you through the application process step by step
- Create an implementation plan that maximises ROI
Email info@bubblehub.ie or call (041) 986 5012 to discuss your Digital That Delivers application.
