SEO Wexford

Google holds no opinion about which butcher is better. It has never bought a steak. All it can do is match a question against evidence, and the evidence it wants is narrow. Does this business sell the thing being asked for, how close is it to the person doing the asking, is it open, and have real people chosen it lately. Tick all four and you take one of the three map places. Tick two and you are a scroll away, which in practice means gone.

Most of the county ticks two. The listing was set up years ago and has not been opened since. One page on the website carries every service the business offers, which leaves it a weak answer to all of them. The reviews stopped when the novelty wore off. And the only town written down anywhere is Wexford, so the searches coming out of Gorey, Enniscorthy, New Ross and Bunclody go to whoever took the trouble to name them.

There is a second thing here worth naming. A fair share of your customers arrive in July and are gone by September, and they search from somewhere else with nothing to go on but photographs, ratings and whether the page answers the question they actually have. A half filled listing reads as closed to a stranger. Then the opera crowd fills the town in the autumn and the same thing happens again with a different set of people.

None of it needs genius. It needs the listing finished, a page for each job, reviews arriving all year instead of in bursts, and the towns you truly serve written somewhere a search can find them. The field here is longer than in the small western counties, so becoming the finished one takes a few quarters rather than a few weeks. Once you are the finished one, it takes somebody doing all of it to shift you.

The thing you are paying for is plain enough. A person a few miles away decides they need what you do. Your name is the one that comes up, on the map with a number sitting ready, in the list underneath it, and in the paragraph Google now writes at the top. Your phone goes. The month’s figures show which search was behind it.

That comes out of four jobs done the whole way. Your Google listing filled in until there is nothing left to fill, the right category, every service named, photographs from this summer, hours that are true at Christmas, and every town you travel to spelled out. One page per service you sell, written for somebody who knows nothing about you, so that a search for one job arrives at the page for that job. Reviews landing steadily from people who actually paid you, asked for properly and answered. And the same details wherever your name is printed, whether that is a directory, a trade body, Wexford Chamber or Local Enterprise Office Wexford.

Beneath that, the site has to load before the thumb moves on a phone at Rosslare, the pages need marking up so nobody could argue about which business they belong to, and the words have to deal with what a customer asks the evening before they book. Prices in text. Areas covered in text. Hours that match the listing.

When a search is worth real money and your name is missing from it, you are told which one it is, what it would take and roughly when it ought to turn. That is the whole of the reporting conversation.

Our prices are published. You can work out the shape of a Wexford budget at eleven at night without talking to a salesman, and the figure does not shift depending on how the business sounded on the phone.

Reports are counted in enquiries. Calls, forms, and the search each one came off. A position on a screen is not an outcome and we do not bill it as one.

The reviews on our site are Google reviews with the names showing, written by clients who are paying us right now. Any one of the people who wrote them can be looked up.

Wexford clients are met on Crescent Quay in Wexford Town. Head office is in County Louth, and we have been trading since 2013. Whoever works out what your campaign needs is the same one who does it, which is why there is nobody here to pass you on to.

Show me the Wexford searches worth chasing

Ask Google for a decent restaurant in Wexford now and it writes a paragraph before it shows you anything, and there are business names inside that paragraph. The same question in ChatGPT comes back with names as well. Nothing is being invented. Both work off what the map has always gone on, a full listing, reviews with fresh dates, and pages that spell out in ordinary language what a business does and who it sells to.

There is nothing extra to buy for it. The same work produces it, with one addition, which is writing the pages in sentences a machine can lift without wrecking the meaning. Your prices. The areas you cover. The hours. The questions customers ask the night before they commit.

Every Wexford campaign includes it and no invoice mentions it separately. When that paragraph names two or three businesses in your trade around your own town, we want yours among them, and the month it happens turns up in the report.

Send the form, or ring the office. A working day is all it takes to send back the searches people in your trade make around Wexford, the monthly figure beside each one, your own position on them and the names above you. There is no charge, nothing follows it, and you are free to bring it elsewhere.

If you appoint us, a fortnight goes on establishing the facts. Where you already appear. What is broken on the site. Which directories carry a number you stopped using. What the businesses currently above you have in place that you do not.

The month after that is the foundation work. Listing completed, directories corrected, faults fixed in the order of what they cost you, a habit of asking for reviews that suits how your jobs end, and tracking installed before anything moves so the starting point is not a guess. Then the pages, the best earners first, and one for every town you want calls from.

A quarter in, the map near your own address should be carrying your name, and the report should be listing enquiries town by town and search by search. Gorey, Enniscorthy and New Ross move before the county word does, because fewer businesses are fighting over them. If three months pass and the numbers have not moved, that gets written down plainly and the plan is changed.

Demand in the county is not spread evenly. Restaurants take 4,400 searches a month, hotels 3,600 and taxis 2,400. Hairdressers and takeaways take 1,300 each. Barbers, bed and breakfasts, massage, skip hire and vets sit on 880 apiece. Behind every one of those figures is somebody with money in their hand looking for a name.

A restaurant here lives on summer photographs, reviews from the last six weeks and hours nobody has to double check on a bank holiday Monday. A hotel or a bed and breakfast is up against the booking sites over its own name, and the work is taking that name back and making it easier to book direct. Skip hire at 880 a month is settled in one phone call, so the number has to be obvious and somebody has to answer it.

Barbers, hairdressers and vets are decided on the map and on nothing else, which makes them the fastest money on the list. A taxi at 2,400 searches a month is chosen at midnight by somebody who wants one tap and a ring tone. Massage at 880 is a trust purchase, so the page has to name the person doing the treatment and say what it costs before anybody has to ask.

It is not for everybody. If the work has to be booked before the weekend, that is an ads budget and we will tell you as much. If there is only a couple of hundred a month spare, put it into your own listing until the business can carry more. Every other trade in the county has a position worth winning, and in Wexford it is worth more because it is harder to take.