AI Search

How AI-driven search, from Google’s AI Overviews to answer engines, changes what it takes to be found, and what to do about it.

AI Search articles

AI Search 20 September 2026 9 min read

Google AI Mode in Google's own words: how it works, how to turn it on, whether it can be switched off, what it does…

Dave McCormack

AI Search 20 September 2026 7 min read

What ChatGPT costs in Ireland in euro, plan by plan, what each includes, what OpenAI does with your data, and how Gemini, Claude and…

Dave McCormack

AI Search 18 September 2026 17 min read

Google, ChatGPT and Perplexity no longer search for the question your customer typed. They write their own and answer from the pieces. Where those…

Dave McCormack

AI Search 28 October 2025 6 min read

How AI is changing local search in Ireland. AI Overviews and voice search, why the old local SEO tactics do less on their own,…

Michael McCormack

AI Search 12 August 2025 6 min read

Learn how Irish businesses can appear in ChatGPT, Perplexity and Google AI, and which of your existing SEO work carries over to AI search.

Dave McCormack

AI Search 10 August 2025 7 min read

How to get your website into ChatGPT's answers. GEO, E-E-A-T and local SEO for Irish businesses, and what ChatGPT reads before it names a…

Sam Jones

AI Search 8 August 2025 7 min read

Research your competitors, then write the answers AI search quotes. Here is where Irish businesses start.

Sam Jones