Google Ads Audit Services

A Google Ads audit is an independent look at your account by someone who didn’t build it, to see whether the money you spend is turning into customers.

A good audit reads the account itself, not a summary of it. It goes through the search terms people typed, the settings behind every campaign, the tracking that decides what Google thinks is a result, and the pages the clicks land on. Then it tells you, in plain language, what’s costing you money and what to do about it, in order.

Google’s optimisation score is something else. It reaches 100% when you’ve applied or dismissed every recommendation Google makes, and several of those recommendations, such as broad match and search partners, can raise your spend. An audit judges every setting by whether it makes you money.

Automated tools can flag a missing setting. They won’t notice that your best campaign is bidding on your own brand name, or that half your enquiries are the same person filling in the form twice.

We hold Google Keyword Planner click prices by trade for counties across Ireland. So if your account pays €6 for a click your trade usually gets for €2, the report says so, with the figure beside it.

Tracking comes first, because every other finding depends on it. When a form submission, a phone call and a page view all count as the same result, the bidding has been learning from the wrong goal. That gets fixed before anything else.

The people who read your account are our own team of Google Ads experts, the same people who run accounts here every day. Bubblehub has been a Google Partner since 2013 and is in the top 3% of Google Partners in Ireland.

You pay for the audit, so the report has no reason to sell you anything.

You fix it, your agency fixes it, or we do. Any of the three suits us.

Plenty of the plan is work you can do yourself in an afternoon, and our guide to negative keywords walks you through one of the quickest fixes.

If you have an agency, hand them the plan. A good agency will welcome a second opinion and act on it. We don’t contact them, and the report is written so anyone can work from it.

If you’d rather we ran it, Google Ads management starts at €450 a month plus VAT, the account stays in your own business name, and the people who audited it are the people who run it. Since we’d audit the account before taking it on anyway, the €295 comes off your management fee.

Most of the audit services you’ll find online are built for the UK or the US. They measure your account against averages from markets that don’t price clicks the way Ireland does.

An Irish account needs Irish numbers. What a click costs changes a great deal from county to county and trade to trade. Our county pages for Dublin, Cork and Galway show how far apart they are. An audit that doesn’t know those numbers can’t tell you whether you’re overpaying.

We know how Irish buyers search, which towns send real enquiries and which only send clicks, and that Google bills Irish accounts with Irish VAT.