Google Ads Audit Services

A Google Ads audit is an independent look at your account by someone who didn’t build it, to see whether the money you spend is turning into customers.

A good audit reads the account itself, not a summary of it. It goes through the search terms people typed, the settings behind every campaign, the tracking that decides what Google thinks is a result, and the pages the clicks land on. Then it tells you, in plain language, what’s costing you money and what to do about it, in order.

Google’s optimisation score is something else. It reaches 100% when you’ve applied or dismissed every recommendation Google makes, and several of those recommendations, such as broad match and search partners, can raise your spend. An audit judges every setting by whether it makes you money.

Automated tools can flag a missing setting. They won’t notice that your best campaign is bidding on your own brand name, or that half your enquiries are the same person filling in the form twice.

A shop’s account can look healthy and still lose money. The ROAS in the dashboard is only as good as the order values behind it, and when those values include Irish VAT, a campaign can look up to 23% better than it is.

So for a shop, the audit looks for the problems a dashboard hides:

• Performance Max spending on searches for your own brand, buying sales you’d mostly have made anyway.
• Bestsellers held back by budget while products that never sell take it.
• Purchases counted twice, once by Google Ads and again through GA4 or your shop’s app.
• Disapproved products dropping out of your ads without anyone noticing.
• Consent Mode v2 missing or broken, so audiences and modelled conversions stop working for visitors from Ireland and the UK.
• UK shoppers shown euro prices or Irish shipping, from a feed that was never set up for them.

Every product’s ROAS is set against its own margin. A product at a ROAS of 4 on a 20% margin loses money. One at 2 on a 70% margin makes it. The action plan says which of yours is which, and it’s the same €295 plus VAT and five working days however many products you sell.

We hold Google Keyword Planner click prices by trade for counties across Ireland. So if your account pays €6 for a click your trade usually gets for €2, the report says so, with the figure beside it.

Tracking comes first, because every other finding depends on it. When a form submission, a phone call and a page view all count as the same result, the bidding has been learning from the wrong goal. That gets fixed before anything else.

The people who read your account are our own team of Google Ads experts, the same people who run accounts here every day. Bubblehub has been a Google Partner since 2013 and is in the top 3% of Google Partners in Ireland.

You pay for the audit, so the report has no reason to sell you anything.

• A written report with every finding from the 150+ checks, what it’s costing you and the evidence from your own account.
• A prioritised action plan that puts the fixes in order of money saved, each with how long it takes and who can do it. Some take ten minutes in the account. Some need a developer.
• A call where we go through the report with you, answer the questions it raises and tell you what we’d do first.

The report is yours to keep. Book your audit and we’ll send you the date it lands.

You fix it, your agency fixes it, or we do. Any of the three suits us.

Plenty of the plan is work you can do yourself in an afternoon, and our guide to negative keywords walks you through one of the quickest fixes.

If you have an agency, hand them the plan. A good agency will welcome a second opinion and act on it. We don’t contact them, and the report is written so anyone can work from it.

If you’d rather we ran it, Google Ads management starts at €450 a month plus VAT, the account stays in your own business name, and the people who audited it are the people who run it. Since we’d audit the account before taking it on anyway, the €295 comes off your management fee.

Most of the audit services you’ll find online are built for the UK or the US. They measure your account against averages from markets that don’t price clicks the way Ireland does.

An Irish account needs Irish numbers. What a click costs changes a great deal from county to county and trade to trade. Our county pages for Dublin, Cork and Galway show how far apart they are. An audit that doesn’t know those numbers can’t tell you whether you’re overpaying.

We know how Irish buyers search, which towns send real enquiries and which only send clicks, and that Google bills Irish accounts with Irish VAT.