Are Google Ads Worth It for a Small Business in Ireland?
Google Ads are worth it when winning a customer costs comfortably less than that customer is worth to you in profit. In Ireland the…
Dave McCormack
Bubble Blog
Straight talk on SEO, paid media and websites that earn their keep, written by the people who do the work.
Articles
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Meta Ads Manager for Beginners, How to Set It Up and Run Your First Ad in Ireland
Meta Ads Manager is where Facebook and Instagram ads are built. Here is the order to set it up in, your first ad, and…
Dave McCormack
What Is a Web Application? Examples, Types and How One Works
What a web application is, with Irish examples from Revenue myAccount to Daft.ie, how it differs from a website and a phone app, how…
Dave McCormack
Card Payment Fees in Ireland, SumUp vs Square vs Stripe vs Revolut vs PayPal (2026)
Card payment fees in Ireland compared from each provider's Irish pricing page: SumUp 1.69%, Square 1.75% + VAT, Stripe 1.5% + €0.25, Revolut 0.8%…
Dave McCormack
Shopify Pricing in Ireland, Every Plan and Fee in Euro (2026)
Every Shopify plan and fee in Ireland in euro, read from Shopify's Irish pricing page: monthly and yearly prices, Shopify Payments card rates, transaction…
Dave McCormack
Dropshipping in Ireland, How It Works, Suppliers, VAT and the Rules (2026)
Dropshipping in Ireland in 2026: the €3-per-item customs duty on goods from outside the EU, VAT thresholds and IOSS, your obligations under the Consumer…
Dave McCormack
TikTok Shop Ireland, How to Buy, How to Sell, the Fees and the Rules (2026)
TikTok Shop Ireland from launch to open access: how to shop on it, how to register as a seller, the commission and creator fees,…
Dave McCormack
Social Media Marketing for Irish Businesses, Which Platforms, What to Post, What It Costs
Most Irish businesses should be on two of the five main social platforms. Pick them by where your customers decide to buy.
Dave McCormack
PESTLE Analysis with Irish Examples, Every Factor Filled In for 2026
A PESTLE analysis explained and then filled in for Ireland in 2026: minimum wage, VAT, population and online shopping, AI search, TikTok Shop, the…
Dave McCormack
How to Use the Facebook Ads Library to See Your Competitors’ Ads in Ireland
Your competitors' ads are public. Here is how to search Meta's Ad Library for Irish ads, and what the EU details tell you.
Dave McCormack
Affiliate Marketing in Ireland, Amazon.ie, the Networks and the Tax
Affiliate marketing for Irish publishers and brands: Amazon.ie's Associates rules, the affiliate networks, the ASAI labelling rule, and Revenue's tax and VAT treatment.
Dave McCormack
SWOT Analysis for an Irish Small Business, with an Example and a Template
A SWOT analysis explained for Irish small businesses: the four boxes, a worked example with the things Irish owners face in 2026, a template,…
Dave McCormack
Straight answers from the desk, not the content farm.
Every guide here comes from a campaign, a build or an audit we ran. If you want the same thinking applied to your business, start with a conversation.
