What ecommerce SEO audit services include in 2026
A proper audit names the technical, content and authority issues keeping your store off the keywords your customers use, and says what to fix…
Dave McCormack
Bubble Blog
Straight talk on SEO, paid media and websites that earn their keep, written by the people who do the work.
Articles
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On-Page SEO After the Google Leak, What the Documents Show (2026)
For years, on-page SEO was a discipline built on educated guesswork. Practitioners tested, inferred, and theorised. Google said clicks did not affect rankings. Google…
Dave McCormack
White label SEO for agencies
White label SEO lets you offer SEO to your clients without hiring an in-house SEO team. Here is how Bubblehub helps Irish and UK…
Dave McCormack
What Is the Difference Between GEO and SEO? A 2026 Guide
GEO and SEO side by side. How SEO wins Google rankings through keywords and links, how GEO gets content cited by ChatGPT and AI…
Sam Jones
How to update WordPress plugins, step by step
Why regular plugin updates matter for security, compatibility and speed, and four ways to do it: from the dashboard, manually, by FTP when the…
Sam Jones
How AI is changing local SEO for Irish businesses
How AI is changing local search in Ireland. AI Overviews and voice search, why the old local SEO tactics do less on their own,…
Michael McCormack
Link Building for Startups, a Practical Guide
Link building is how a startup earns recommendations from other websites. Here is how to go about it, and what to expect in the…
Sam Jones
Link Building Strategies for eCommerce That Actually Work
Why many eCommerce brands struggle with link building while competing with Amazon, and what works instead, from reclaiming lost links to digital PR that…
Michael McCormack
Instagram Ad Costs in Ireland and What to Budget (2026)
Instagram ads have no fixed price in Ireland. What a lead and a sale cost matters more than the click, and VAT on your…
Sam Jones
Is SEO Dead? The Truth Small Businesses Need to Know
SEO is not dead. Search has changed, and a small business can still win customers with pages that match what people look for.
Michael McCormack
A complete guide to migrating from Squarespace to WordPress (2026)
What moving from Squarespace to WordPress involves: the export, the hosting, the import, the images, the domain and the redirects, and what Squarespace will…
Sam Jones
How to Advertise a Small Business in Ireland with €500 (2026)
What €500 a month buys for a small business in Ireland on Google, Facebook, Instagram and LinkedIn, and the Grow Digital Voucher that covers…
Michael McCormack
Straight answers from the desk, not the content farm.
Every guide here comes from a campaign, a build or an audit we ran. If you want the same thinking applied to your business, start with a conversation.
