Are Google Ads Worth It for a Small Business in Ireland?
Google Ads are worth it when winning a customer costs comfortably less than that customer is worth to you in profit. In Ireland the…
Dave McCormack
PPC and Paid Search
Paid search: Google Ads campaigns, what they cost and how to make them pay.
The service: PPC Agency Dublin
PPC and Paid Search articles
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Meta Ads Manager for Beginners, How to Set It Up and Run Your First Ad in Ireland
Meta Ads Manager is where Facebook and Instagram ads are built. Here is the order to set it up in, your first ad, and…
Dave McCormack
Google Local Services Ads in 2026, the Complete Guide for the UK and Ireland
Google Local Services Ads in the UK and Ireland, checked against Google's own help pages in September 2026: the trades covered, what a lead…
Dave McCormack
Google Ads vs Facebook Ads, Which Should an Irish Business Use in 2026?
Google catches demand that already exists; Meta creates it. Which gets more leads, which is really cheaper, what suits online shops and local services,…
Dave McCormack
ChatGPT Ads in Ireland and the UK, How They Work and How to Bid
ChatGPT ads are open to Irish and UK businesses through self-service sign-up. Who sees them, how bidding works, what you can advertise, and whether…
Dave McCormack
How Much Does Google Ads Cost in Ireland? (2026)
Irish click prices run from 58 cent for a hairdresser to €9.82 for solar panels. The click price is not the number that decides…
Sam Jones
Google Ads for Dentists and Dental PPC in Ireland
Google Ads for dental practices in Ireland, from campaign structure to the monthly budget.
Sam Jones
Broad Match Modifier Is Retired, and Phrase Match Took Over Its Job
Broad match modifier has been retired in Google Ads, and updated phrase match now carries over much of what it did for Irish businesses.
Sam Jones
Google Ads For Real Estate
Google Ads for estate agents in Ireland, covering keywords, location settings, ad copy and tracking for valuation and sales enquiries.
Sam Jones
Google Ads For Solicitors
How Google Ads can help solicitors and legal professionals make their marketing budget work harder.
Dave McCormack
How LinkedIn Advertising Is Priced in Ireland
LinkedIn ads are priced per click, per thousand impressions or per message. The price that matters is what a qualified lead costs you, and…
Dave McCormack
Google Ads Negative Keywords, How to Use Them
Negative keywords keep your Google Ads budget off searches that were never going to buy. Here is how to find them, pick a match…
Dave McCormack
