Instagram post size
Every Instagram size from Instagram's own help pages, 3:4 posts included, with a cropper that makes the file for you.
Social media image sizes for 2026
The image sizes Instagram, Facebook, LinkedIn, YouTube, X, Pinterest and Google publish, read from their own help pages in September 2026. Pick one to see its limits and crop your image to it.
- Choose what the image is for
- Read the size, shape and file limits
- Add your picture to crop it to size and download it
Official sizes, checked September 2026
Size
- Aspect ratio
- –
- Smallest accepted
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- File size
- –
- File types
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- How it shows
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The calculator needs JavaScript. The formula is below if you would rather work it out by hand.
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Every social media image size for 2026, by platform
| Image | Size in pixels | Aspect ratio | Smallest accepted | File size |
|---|---|---|---|---|
| Portrait post, 3:4 | 1080 × 1440 | 3:4 | 320 pixels wide | – |
| Portrait post, 4:5 | 1080 × 1350 | 4:5 | 320 pixels wide | – |
| Square post | 1080 × 1080 | 1:1 | 320 pixels wide | – |
| Landscape post | 1080 × 566 | 1.91:1 | 320 pixels wide | – |
| Story | 1080 × 1920 | 9:16 | 600 × 1067 | 30MB for a photo |
| Reel cover | 420 × 654 | 1:1.55 | – | – |
| Page cover photo | 851 × 315 | 2.7:1 | 400 × 150 | Under 100KB loads fastest |
| Page profile picture | 320 × 320 | 1:1 | – | – |
| Feed post, 4:5 | 1440 × 1800 | 4:5 | 600 pixels wide | 30MB |
| Story | 1440 × 2560 | 9:16 | 500 pixels wide | 30MB |
| Link preview (og:image) | 1200 × 630 | 1.91:1 | 600 × 315 for a large preview | 8MB |
| Profile banner (background photo) | 1584 × 396 | 4:1 | – | Under 8MB |
| Company page cover | 1512 × 256 | 5.9:1 | 1512 × 256 | 3MB |
| Profile photo | 400 × 400 | 1:1 | 400 × 400 | 8MB |
| Company logo | 400 × 400 | 1:1 | 268 × 268 | 3MB |
| Image post, square | 1080 × 1080 | 1:1 | 552 × 276 | 5MB |
| Image post, portrait 4:5 | 1080 × 1350 | 4:5 | 552 × 276 | 5MB |
| Link post image | 1200 × 627 | 1.91:1 | 200 pixels wide | 3MB |
| Article or newsletter cover | 1920 × 1080 | 16:9 | – | – |
| YouTube | ||||
| Video thumbnail | 1280 × 720 | 16:9 | 640 pixels wide | 2MB from the app, 50MB from a computer |
| Video thumbnail, 4K | 3840 × 2160 | 16:9 | 640 pixels wide | 50MB from a computer |
| Channel banner | 2560 × 1440 | 16:9 | 2048 × 1152 | 6MB |
| X | ||||
| Header | 1500 × 500 | 3:1 | – | – |
| Profile photo | 400 × 400 | 1:1 | – | 2MB |
| Post image, square | 1200 × 1200 | 1:1 | – | 5MB |
| Post image, landscape | 1200 × 628 | 1.91:1 | – | 5MB |
| Standard pin | 1000 × 1500 | 2:3 | – | 20MB (32MB in the app) |
| Google Business Profile | ||||
| Photo | 720 × 720 | 1:1 | 250 × 250 | 10KB to 5MB |
Sources: Instagram Help Centre, Facebook Help Centre, Meta ads guide, Meta for Developers, LinkedIn Help (profiles), LinkedIn Help (Pages), YouTube Help (thumbnails), YouTube Help (banner), X Help Centre, Pinterest Help, Google Business Profile Help, read in September 2026. A dash means the platform publishes no figure, and we would rather leave it blank than guess.
What size should images be for social media?
There’s no one size. But four shapes cover almost everything a small business posts.
| Shape | Size to make it | Where it works |
|---|---|---|
| Square, 1:1 | 1080 × 1080 | Instagram, Facebook, LinkedIn and X posts |
| Portrait, 4:5 | 1080 × 1350 | Instagram, Facebook and LinkedIn posts |
| Vertical, 9:16 | 1080 × 1920 | Instagram and Facebook Stories, Reels |
| Landscape, 1.91:1 | 1200 × 630 | Link previews on Facebook, LinkedIn and X |
Make one portrait and one vertical version of each post and you’re covered on Instagram, Facebook and LinkedIn. Add 3:4 (1080 × 1440) if Instagram matters most to you: it’s the tallest shape Instagram now takes.
The banners are the exception. Every platform’s is a different shape, so each one needs its own crop. They’re all in the table above.
Why the sizes you find online disagree
Because the platforms keep changing them, and guides copy each other long after they do.
Three changes in the last two years catch people out. Instagram went up to 3:4 in 2025. YouTube raised thumbnails to 4K and 50MB in October 2025. And LinkedIn’s help page now gives 1512 × 256 for a company cover, where many templates still say 1128 × 191 or 4200 × 700.
So we went to the source. Every size on this page comes from the platform’s own help pages, read in September 2026. Where a platform publishes nothing, as Instagram doesn’t for profile photos and Meta doesn’t for event covers, we’ve left it blank rather than repeat a guess.
What is the difference between 4:3 and 16:9?
How wide the picture is for its height. 4:3 is 1.33 times as wide as it is tall. 16:9 is 1.78 times.
16:9 is the shape of a TV, a laptop screen and a YouTube video. 4:3 is the shape of older screens and of the photos most phone cameras take. Stood on end, 16:9 becomes 9:16, the full-screen shape of a Story or a Reel. Our aspect ratio calculator works out any other.
How to resize a picture for social media without losing quality
Crop, don’t stretch. Stretching a photo to a new shape squashes faces; cropping keeps them as they are and only decides what’s in the frame.
Pick a format above, add your picture and drag it until the right part shows. It downloads at the exact size. The whole thing runs in your browser, so your picture stays on your device.
Two more habits keep it sharp. Start from the biggest version you have, because a small image enlarged to 1080 pixels goes soft. And save photos as JPG but anything with text or a logo as PNG, which keeps the edges of letters clean.
What about TikTok?
TikTok publishes no pixel size for ordinary videos. Its ads guide asks for 9:16 at 540 × 960 or more, and its help page asks for a profile photo of at least 20 × 20.
In practice, a 1080 × 1920 vertical made for Instagram Stories or Reels suits TikTok too. It’s the same shape.
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What size should images be for social media?
It depends on the platform, but four shapes cover most posts: 1080 × 1080 square, 1080 × 1350 portrait, 1080 × 1920 vertical for Stories and Reels, and 1200 × 630 for link previews. Banners differ on every platform.
What are the recommended social media image sizes for 2026?
Instagram posts 1080 × 1440, Facebook covers 851 × 315, LinkedIn banners 1584 × 396, LinkedIn company covers 1512 × 256, YouTube thumbnails 1280 × 720, X headers 1500 × 500 and Pinterest pins 1000 × 1500. The table on this page has the rest.
What is the difference between 4:3 and 16:9?
4:3 is 1.33 times as wide as it is tall; 16:9 is 1.78 times. 16:9 is the shape of TVs, laptops and YouTube; 4:3 is the shape of older screens and most phone photos.
How do I resize a pic to fit Instagram?
Pick an Instagram format in the tool on this page, add your picture, drag it into place and download it at the exact size. Nothing is uploaded; it all happens in your browser.
What size is a TikTok video?
TikTok publishes no size for ordinary videos. Its ads guide asks for 9:16 at 540 × 960 or more, so a 1080 × 1920 vertical made for Stories or Reels suits it.
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