Instagram post size
Every Instagram size from Instagram's own help pages, 3:4 posts included, with a cropper that makes the file for you.
Upload a Facebook cover photo at 851 × 315 pixels, at least 400 × 150, as an sRGB JPG under 100KB. Meta's own figures for every Facebook image, and a cropper that makes the file.
Official sizes, checked September 2026
Size
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Choose an image above to crop it to this size. The dashed lines show what the platform covers or cuts off.
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| Image | Size in pixels | Aspect ratio | Smallest accepted | File size |
|---|---|---|---|---|
| Page cover photo | 851 × 315 | 2.7:1 | 400 × 150 | Under 100KB loads fastest |
| Page profile picture | 320 × 320 | 1:1 | – | – |
| Feed post, 4:5 | 1440 × 1800 | 4:5 | 600 pixels wide | 30MB |
| Story | 1440 × 2560 | 9:16 | 500 pixels wide | 30MB |
| Link preview (og:image) | 1200 × 630 | 1.91:1 | 600 × 315 for a large preview | 8MB |
Sources: Facebook Help Centre, Meta ads guide, Meta for Developers, read in September 2026. A dash means the platform publishes no figure, and we would rather leave it blank than guess.
Upload it at 851 × 315 pixels. It must be at least 400 × 150.
Meta’s advice for the file is just as specific. An sRGB JPG under 100KB loads fastest. If the cover has a logo or words on it, save a PNG instead, because JPG blurs the edges of text.
Not the file you upload. 851 × 315 is about 2.7:1, much wider than 16:9.
The confusion comes from Meta itself. Its Help Centre now describes the Page cover on a computer as full width at 16:9, and on a phone as 2.4:1, lined up to the left. Its older business help page says the cover shows at 820 × 312 on computers and 640 × 360 on phones. The two pages don’t agree.
So don’t design for one screen. Upload 851 × 315, keep the important part in the middle, and check the Page on your phone and your computer.
Crop it to 851 × 315 first. Choose “Page cover photo” in the tool above, add your picture, drag it until the right part is in the frame and download it.
Then keep two things in mind. The profile picture sits over the cover by about 40 pixels, so leave that corner quiet. And the edges are the first thing a small screen cuts, so nothing that matters should sit near them.
The cropper works in your browser and uploads nothing, so it’s fine for a cover you haven’t announced yet.
One clear subject that still reads at the width of a phone. Your shop front, your team, your work on a real job.
Words are optional. If you use them, use a handful, big, in the middle. Your phone number and opening hours already have their own place on the Page.
What should you avoid? Anything that only works large: small print, a busy collage, a group shot where every face is the size of a pea.
Usually compression. Facebook recompresses what you upload, and a JPG with text on it comes out smudged.
Save the cover as a PNG if it has a logo or words, and start from an image at least 851 pixels wide so it’s never enlarged. A photo with no text is fine as an sRGB JPG.
A Page profile picture shows as a circle, 176 × 176 on computers and 196 × 196 on phones. Upload a 320 × 320 square with the logo or face in the middle.
For posts, Meta publishes sizes for ads only: 1440 × 1800 for a 4:5 portrait, or a 1080 × 1080 square. Those suit ordinary posts too.
A Story is 1440 × 2560, at 9:16. Meta asks you to keep the top 14%, the bottom 35% and 6% at each side free of text and logos; pick “Story” above and the box shows the space that’s left. The image that shows when someone shares a link to your website is 1200 × 630, set in the page’s og:image tag.
Event covers are the gap. Meta’s help page for events gives no size at all.
Client results, measured in the numbers the business cares about.
See the work851 × 315 pixels, at least 400 × 150. Meta says an sRGB JPG under 100KB loads fastest, or a PNG if the cover has a logo or text.
The file isn't: 851 × 315 is about 2.7:1. Meta's Help Centre describes the cover on a computer as 16:9 and on a phone as 2.4:1, while its business help gives 820 × 312 and 640 × 360. Upload 851 × 315 and keep the important part in the middle.
Crop it to 851 × 315 before you upload it, with the tool on this page. Keep words and logos away from the edges and from the corner where the profile picture overlaps by about 40 pixels.
It shows as a circle, 176 × 176 on computers and 196 × 196 on phones. Upload a 320 × 320 square with the face or logo in the middle.
Meta doesn't say. Its help page for event photos gives no dimensions, so any figure you see comes from a third party. Upload a large landscape image and check it on a phone.
Usually compression or enlargement. Save a cover with text or a logo as a PNG, and start from an image at least 851 pixels wide so Facebook never has to stretch it.
Free, no sign-up, and every answer shows its working.
Every Instagram size from Instagram's own help pages, 3:4 posts included, with a cropper that makes the file for you.
Every image size for Instagram, Facebook, LinkedIn, YouTube, X, Pinterest and Google, from their own help pages.
LinkedIn banner, company cover, logo and post sizes from LinkedIn's own help pages, with a cropper that makes the file.
Cost per thousand impressions, the cost of a campaign, or the impressions a budget buys, then on to clicks, leads and the people you reach.
Click-through rate from clicks and impressions, set against the published average for your industry, or two ads compared to see which really wins.
Return on ad spend, your break-even ROAS and the profit left after ads, or the target ROAS to give Google and Meta.
Planned content, paid social and creative made in-house, measured on the leads and sales it produces.