Google Ads Limerick

The search terms report usually shows three faults. Broad match keywords dragging in searches for jobs, courses and suppliers instead of customers. The city and the county sharing one campaign, so Newcastle West and Castletroy compete for the same money at different prices. And brand searches mixed in with the rest, which makes the average cost per click look healthy while the real work hides underneath it.

Then the part almost nobody checks. Where the click goes. Half the accounts we take over point every advert at a home page, and a home page asks a stranger to go looking for what they already told Google they wanted. A dentist paying €2.50 for somebody searching in pain should not be landing them on a page about the practice history.

Forms are the next leak. Six fields and a message box will defeat most people, particularly on a phone. So will a reply that arrives the following afternoon, because whoever searched at eleven had rung two other firms by lunch. In professional services, which this county has plenty of, speed of reply settles more accounts than bidding ever does.

None of it is visible without conversion tracking. Clicks go up in the account and nobody can connect a single one to the phone on the desk. That is why so many businesses here say they tried paid search and got nothing out of it. They bought the clicks and never measured what became of them.

What you are buying is an enquiry you can put a price on. Somebody in Dooradoyle searches for what you do, the advert answers that search, the page repeats it back in the first line, and the call is logged against the keyword that started it. At the county median of €1.77, €600 a month buys close to 340 clicks, which is enough to see which of them become work.

Campaigns split by service before they split by anything else, because a solicitor at €2.20 and an accountant at €8.73 are two different sets of economics and should never share a budget. City and county come apart next, so Abbeyfeale and Annacotty stop bidding against one another inside your own account.

Keywords go in on exact and phrase match in small groups, one message to a group. That is what lifts quality score, and a good one lets a local firm sit above a national advertiser while paying less for the position. Where an account already exists, the first thing we print is the quality score beside the share of impressions each keyword takes. The keywords doing most of the talking are often the ones scoring worst, so you have been paying a penalty on your busiest searches for months, and hardly any owner has ever been shown that page. Negatives are written before launch, clearing out jobs, courses, free advice and the searches belonging to a trade next door to yours.

Then the landing page, which is where most of the money is actually won. One page per service, the price or the range on it, the areas covered named, and a number that dials on a tap. A form with the fewest fields you can still do business from. A roofer paying €6.34 a click across 720 searches a month cannot afford a page that makes people think.

Conversion tracking goes in before anything automatic runs. Calls, forms, messages and bookings, with call tracking naming the keyword behind each ring. Only then do Smart Bidding, remarketing for the long decisions such as a €12.06 mortgage broker click, and Performance Max where a product feed makes it worth having. Microsoft Ads runs beside the Search campaigns for the professional trades here, where a fair share of the searching happens on a work machine, and LinkedIn puts the same message in front of the job titles that hire you.

We became a Google Partner in 2013 and have held it every year since. Checking that takes a minute, which is a minute more evidence than most agencies put in front of you.

Two founders run Bubblehub and have since the first day. Whoever plans your campaign works inside it afterwards, so you are not briefing a manager who then briefs somebody you never meet.

What we charge is published. The report is written around enquiries and what was searched to cause them, never around positions. Each review shown is a Google review under a trading name you are welcome to look up.

Clients are met on O’Connell Street, so a Limerick meeting happens in Limerick. The main office is County Louth, and the account is worked on by whoever planned it.

Two amounts go out each month and they do different jobs. The ad spend belongs to Google and passes through untouched. The management fee is ours, and it is published, so a bigger budget never becomes a bigger bill from this side of the table.

Your business owns the account. We are added as users and removed the same way. If you go, everything it has learned stays exactly where it is, the conversions, the search terms and the negative lists assembled across twelve months of Limerick searches. That history has real value, which is precisely why some agencies keep the account inside their own and hand back nothing at the end.

Every part of this happens here. Whoever plans your Limerick account is in it every week writing the ads, moving budget between services and pulling the report together, and the name on the report is the name on the work. Ask why a bid moved on a Tuesday and the answer comes from the one who moved it.

What the fee buys is hours. Search terms gone through and waste blocked, budget moved between services as their cost per enquiry moves, adverts rewritten and tested, tracking checked after every site change, and a straight recommendation when a keyword should be stopped even though stopping it shrinks the account.

The report counts enquiries, names the campaign and the keyword behind each one, and gives the cost of each. It shows which days your advert stopped because the money had gone, which is impression share lost to budget in plain English. No version of it leads on impressions or on a ranking. A month that went badly is the opening line, with the cause named and the fix beside it.

The auction puts you above the results in Limerick today. Search work gets you there over a couple of quarters and then holds it without a charge per visit. Sitting over both now is an AI answer naming businesses, drawn from evidence that carries no price.

They work best together because each covers the other’s gap. Ads bring enquiries in while the slower work is still climbing, and after a month the ad account can name the searches in your trade that finish as paying customers rather than as traffic. That is the list a writing plan should be built from.

No budget buys a place in an AI answer. It is assembled from a profile filled in to the last field, reviews that land all year round, and answers plain enough to quote straight. We do that work as well and will recommend it over the auction when it is the better use of the money.

Three situations make the auction wrong. If there is nobody to answer a ringing phone in the hours the adverts run, pause them until there is, because a €1.77 click that rings out costs exactly what a converted one costs. Where the thing you sell gets no searches, bidding creates none. And where the total is two hundred euro a month, back one service in one corner of the county, or put the money into your Google Business Profile and come back later.

Limerick’s searches show where the volume sits. Restaurants take 14,800 a month at €0.42 a click, massage 5,400 at €0.46, hotels 4,400 at €1.20, gyms 2,900 at €0.35, barbers 2,400 at €0.22 and hairdressers 2,400 at €0.69. Cheap clicks in bulk, so the account itself is simple and the profit is settled almost entirely by the page and the booking step behind it.

The professional trades are where this county differs from the rest. A solicitor gets 1,900 searches a month at €2.20 a click, a dentist 1,900 at €2.50 and an accountant 390 at €8.73. Real volume at prices where one client covers months of advertising, and the winner is usually decided on response time rather than on bid. The firm that rings back within the hour takes the work.

Above those sit the small dear searches. A mortgage broker pays €12.06 a click on 260 searches, IT support €14.18 on 30, solar €8.12 on 320, a financial advisor €7.43 on 210 and hearing care €6.74 on 90. Small budgets, long negative lists, and no tolerance whatsoever for a click landing on the wrong page.

Roofing catches people out here, 720 searches a month at €6.34 a click. Enough volume to spend serious money and a price high enough that one loose week of match types shows up plainly on the invoice. A florist at €2.35 across 1,600 searches has the opposite problem, two short seasons a year and a budget that should be nowhere near flat.

It does not suit everybody. If the diary is already full, buying clicks makes you slower rather than bigger. If enquiries cannot be answered the same day, the auction will cost more than it returns, and that is worth sorting out before any money goes near it. And if nobody in this county searches for what you sell, no bid invents the demand, and you will hear that on the first call rather than in month three.