Google Ads vs Facebook Ads, Which Should an Irish Business Use in 2026?
Google catches demand that already exists; Meta creates it. Which gets more leads, which is really cheaper, what suits online shops and local services,…
Google Ads run by a top 3% Google Partner, measured on cost per enquiry.
Paid media 8x return on advertising spendBubblehub Media runs Google Ads for Irish businesses. Every click is paid for, so the campaigns are built around the searches that bring work in, and reported against what each one cost.
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Return on Ad Spend (ROAS) is the number that decides whether an account is worth running. Every click is paid for and has to earn its place.
We build the Google Ads strategy around what your business sells and who buys it.
That starts with where you sit in the market now, what your competitors are bidding on, and what your customers do once they land on your site.
The targeting and the bidding are then set so the campaigns reach those searches and turn them into leads.
Every new Google Ads campaign starts with a full account setup, built by our Google Ads team. We work out who you are selling to, what the campaign has to achieve and what the ads should say, so the account is right before any money goes through it. That setup is what the ads stand on, and it is built around your audience from the start.
An account that is already running starts with a Google Ads audit instead, more than 150 checks that show what it is costing you before anything in it changes.
Your account goes to one Google Ads Specialist who stays with it. They set the key performance indicators (KPIs) with you, track them, and adjust the campaigns against your wider business objectives, so the account is judged on the same things the business is.
Our Google Ads management connects the ads to everything around them, your website, your landing pages, your analytics and your social media accounts, so our Google-certified team can see the whole path from click to sale. We use that analytics data to monitor and adapt your campaigns while they are running.
At Bubblehub Media we report weekly, monthly, quarterly and annually, on the metrics that matter to you. The review meetings go through those numbers and through what you want changed, and the campaigns change accordingly.
Bubblehub has run PPC accounts since 2008, across 18 industries. The person who builds your campaigns is the person who runs them.
Our Pay-Per-Click team managed over €540,000 of Google Ad spend across 18 industries in the last 12 months.

Pay-per-click advertising needs somebody on it every week, and most businesses do not have those hours going spare. That is the part we take off you.
Bubblehub is a top 3% Google Partner Agency in Ireland, and we do the web development as well as the ads, so the landing pages and the campaigns get built together.
Your website is where most of the money you put into ads is won or lost, so it has to be built for the job. Bubblehub has been at this since 2008 and works in digital experiences, web design and branding. We work for some of Irelands leading brands. Some of the biggest brands across the nation have worked alongside us. We build responsive websites made to order, with your results put first. Search Engine Optimisation. We optimise your site so it’s suited to Google’s algorithms. We’ll check site speed, meta and title tags, internal linking, integration of social media, and ensure there’s no duplicate content. Digital Marketing We provide a range of digital marketing services on an ongoing basis, PPC, social media and email marketing, to help you achieve your online goals.

Google Ads is a highly targeted advertising tool that allows any business, regardless of size, to compete for visibility on Google’s main search page. By investing in paid search campaigns, you can significantly increase traffic to your website. Unlike organic search results, which are earned through SEO, Google Ads are paid placements, ensuring your business gains immediate visibility where it matters most.
Google Ads runs on an auction, so a higher bid can put you first. Position is not settled by the bid alone. Google also weighs how relevant your ad and your landing page are, so a better ad on a lower bid can outrank a worse one on a higher bid. Your bid, your daily budget and your impression share are the three numbers to watch.
Google Ads encompasses several formats:
These are the most common types of Google Ads, appearing in search engine results when users type in relevant keywords. Search ads are primarily text-based and can be highly effective for capturing demand when users are actively searching for products or services similar to yours.
These are the most common types of Google Ads, appearing in search engine results when users type in relevant keywords. Search ads are primarily text-based and can be highly effective for capturing demand when users are actively searching for products or services similar to yours.
These are the most common types of Google Ads, appearing in search engine results when users type in relevant keywords. Search ads are primarily text-based and can be highly effective for capturing demand when users are actively searching for products or services similar to yours.
Designed specifically for promoting mobile apps, these ads can appear across Google’s largest properties, including Search, Google Play, YouTube, and the Google Display Network. You provide the text, your budget, and ad assets, and Google’s AI optimises your ads to bring in the most downloads.
These are the most common types of Google Ads, appearing in search engine results when users type in relevant keywords. Search ads are primarily text-based and can be highly effective for capturing demand when users are actively searching for products or services similar to yours.
Local Services Ads are designed specifically for local professional service providers such as locksmiths, plumbers, electricians, service providers, and similar businesses. These ads appear at the very top of Google Search results when people search for the services these businesses offer in their local area.
Effective keyword management is key to successful Google Ads. By using precise keyword matching options and adding negative keywords, you can fine-tune your ads to avoid unqualified traffic and ensure your campaigns target exactly the right audience.
The Google Display Network extends the reach of your ads to millions of websites worldwide, covering over 90% of the Internet. This network allows you to place ads in a variety of formats across a vast array of websites and platforms, enhancing the visibility and reach of your campaigns.
It’s important to establish a budget and monitor its effectiveness over time before making adjustments. A bigger budget brings more enquiries, so make sure you can handle them before you raise it. This strategic approach allows you to optimise your investment based on real returns, rather than making premature decisions based on short-term data.
Google Ads offers immediate visibility for your specified keywords, unlike SEO, which builds visibility over time based on content relevance and site authority. While SEO is cost-effective over the long term, Google Ads provides a controlled, budget-based strategy for appearing in search results, giving you the flexibility to target specific demographics and buyer intents.
Several factors could prevent your Google Ads from appearing, such as incorrect payment information, insufficient bid amounts, or issues with ad approval. Regularly reviewing these elements can help ensure your ads run successfully.
Yes. Google renamed AdWords to Google Ads in 2018, so an AdWords agency and a Google Ads agency are the same thing. Plenty of people still call it AdWords, and we know what you mean.
Yes. For online shops, Google Shopping ads put your products, prices and pictures in front of people searching for them. They run from your product feed, so the feed has to be accurate and complete before the ads can work.
There is no minimum spend requirement for Google Ads. You can start as low as €1 a day and adjust your budget based on campaign performance and business goals. This flexibility makes Google Ads accessible for businesses of all sizes and budgets.
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Client results, measured in the numbers the business cares about.
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The same service, written for how each sector actually wins customers: what people search, what a good page looks like, and what to fix first.
Google, Meta, LinkedIn and TikTok campaigns built on search terms, creative testing and conversion tracking, not impressions.
A clear process. A team that stays involved. Progress you can see.
Understand your market, customers and what’s holding growth back.
Set the priorities, budget and goals. Give every action a purpose.
Launch the work, test what happens and keep making it better.
Track enquiries, sales and the results that matter to your business.
Clarity at every step. From our first conversation onwards.
Let’s plan your next moveWe recently worked with Bubblehub on building our new custom e-commerce website and are delighted with the result.
Delighted we went with Bubblehub. From the first chat, you could tell they knew their stuff, no sales pitch, just honest advice.
We heard about Bubblehub Media from a really satisfied client of theirs, and similarly our experience has been brilliant.
Delighted to work with Bubblehub for the past number of years. They have looked after our ads and website and we would have no issue to recommend them.
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