Google Ads Audit Services

It’s an independent look at your account by someone who didn’t build it, to see whether the money you spend is turning into customers.

A good audit reads the account itself, not a summary of it. It goes through the search terms people typed, the settings behind every campaign, the tracking that decides what Google thinks is a result, and the pages the clicks land on. Then it tells you, in plain language, what’s costing you money and what to do about it, in order.

It isn’t Google’s optimisation score. Google’s score reaches 100% when you’ve applied or dismissed every recommendation it makes, and several of those recommendations, such as broad match and search partners, can raise your spend. An audit judges every setting by whether it makes you money.

And it isn’t an automated report. Tools can flag a missing setting. They can’t tell you that your best campaign is bidding on your own brand name, or that half your enquiries are the same person filling in the form twice.

It’s measured against Irish prices. We hold Google Keyword Planner click prices by trade for counties across Ireland, and the middle of the market runs from €1.00 a click in Monaghan to €2.71 in Dublin. So if your account pays €6 for a click your trade usually gets for €2, the audit says so, with the figure beside it. An audit built on UK or US averages can’t show you that.

It starts with tracking. Every other finding depends on whether Google counts the right things. If a form submission, a phone call and a page view all count as the same result, the bidding has been optimising for the wrong goal, and fixing that comes before anything else.

It’s done by our own team. The people who run Google Ads accounts here every day read yours. Bubblehub has been a Google Partner since 2013 and is in the top 3% of Google Partners in Ireland.

It’s paid, so it’s honest. A €295 audit that ends in a hard sell would be a bad audit. The report is written to be used, by you, by your current agency or by us.

You have three options, and we’re happy with any of them.

Fix it yourself. Plenty of the plan is work you can do in an afternoon, and our guide to negative keywords walks you through one of the quickest fixes.

Hand the plan to your current agency. A good agency will welcome a second opinion and act on it.

Ask us to run the account. The €295 comes off your management fee. Google Ads management starts at €450 a month plus VAT, the account stays in your own business name, and the people who audited it are the people who run it.

Most of the audit services you’ll find online are built for the UK or the US. They benchmark your account against averages in sterling or dollars, from markets that don’t price clicks the way Ireland does.

An Irish account needs Irish numbers. What a click costs changes a great deal from county to county and trade to trade. Our county pages for Dublin, Cork and Galway show how far apart they are. An audit that doesn’t know those numbers can’t tell you whether you’re overpaying.

It also needs someone who knows how Irish buyers search, which towns send real enquiries and which only send clicks, and that Google bills Irish accounts with Irish VAT. That’s the audit we run.