Google Ads Dublin

The search terms report tells you inside ten minutes. Broad match keywords catching jobs you do not do, products instead of services, towns you would never drive to. A campaign aimed at Dublin with the location setting left on presence or interest, so a person in Manchester planning a weekend counts as a buyer. Brand and non brand thrown into one campaign, so the cheap clicks from people already typing your name flatter the average and hide what the real work costs.

Then the landing page. Plenty of the accounts we take on send every ad to the home page, where a visitor has to work out on their own whether this business does the one thing they typed. At €2.71 a click that is expensive impatience. On a roofing search at €10.10 it is a wage.

Conversion tracking does the most damage of all when it is missing. Google is bidding blind without it and so are you. Smart Bidding needs a target, and if the only signal in the account is somebody arriving on a page then the algorithm will happily buy you a thousand arrivals. The owners who tell us paid search did nothing for them nearly always hand over an account that never counted one phone call.

If you have not started yet, the reason is usually the same. You heard what a Dublin click goes for, multiplied it by a month, and decided to leave it there. That is a fair reaction to an €11.97 mortgage broker click. It is still the wrong conclusion, because the price of a click has almost nothing to do with the price of a customer.

The result is a phone ringing from searches you picked. Somebody in Swords types skip hire, your ad sits at the top with the price and the number on it, they ring, and the report names the keyword that made them. That is the whole product. Everything underneath exists to make it happen again at a price you can live with.

It starts with search terms rather than keywords. We take the searches that turn into actual work in your trade and build tight ad groups on phrase and exact match, one message to a group, which is also what lifts quality score and drops what you pay for the same spot. Skip hire runs at €2.18 a click against 5,400 searches a month here, so the gap between a tight group and a loose one is hundreds of euro every month. Car hire sits at €2.55, recruitment at €2.23, jewellers at €1.79. Those are Google’s own prices for this county and they set the budget before anything else does.

Then the negatives. A roofer bidding into €10.10 clicks needs a list before the first ad runs, because roofing searches in this county pull in jobs, courses, materials and insurance claims. That list comes off the search terms report every week for the first month, then monthly, and it never stops growing while the account runs.

Geography matters more here than anywhere. A radius beats a county target in Dublin, and the location setting goes to presence only. A business in Sandyford selling to the south side has no reason to buy clicks from Balbriggan, and the setting that stops it takes one minute and saves money for years.

After that comes the page the click lands on, tracking on every call and form, and Performance Max only where a product feed or real conversion history exists to feed it. Shopping for retail, remarketing for the slow decisions like an €11.27 financial advisor click, and nothing left running that cannot be pointed at an enquiry. Microsoft Ads goes in beside the Search campaigns where your buyers spend the day at a work laptop, and Meta, LinkedIn or TikTok carry the same offer to people who have not thought to search yet.

We have been a Google Partner since 2013, the same year the agency started. Ask about that badge, because it is one of the few claims an ads agency makes that a stranger can verify in a minute.

Two of us founded Bubblehub, and the campaign is planned by the person who then works on it. You are never handed to a middleman who has to chase somebody else before answering a question.

Our prices are on the site, so the sums can be done here before anybody rings us. Reporting is done in enquiries and in what people searched to reach you. Every review displayed is a Google review with the business that posted it named on it.

Clients are met on Harcourt Street, which is where a Dublin meeting ought to be held. The company itself is run out of County Louth. Nobody new appears on your account because of which address you used.

Two amounts leave your business each month and they are not the same animal. The ad spend goes to Google. The management fee comes to us. We add nothing to the spend and it never passes through our books, so the amount on your statement is the amount Google charged. Our fee is the separate one, published in bands, and under €6,000 a month it does not move when your budget does.

The account is opened in your name, or we work inside the one you already have. You own it, we are a user on it. Walk away and you change a permission, keeping the conversion history, the keyword data and the negative lists, which after a year is worth well beyond the month you are paying for. An agency that will not do that is usually running you inside its own manager account, and all of it leaves with them.

Everything on your account is built and minded in house. Whoever plans the Dublin campaign writes the ads, sets the bids and sends the report, so the only people holding a login are the ones you have already met. Ring about a keyword and you get the one who added it.

The fee buys hours and you are entitled to ask where they went. Search terms gone over and negatives added, bids and budgets moved, ad copy tested against ad copy, landing page changes written up, tracking checked after every site update so it is still counting. On a Dublin account the negative keyword work alone pays for itself, because at these prices waste is the fastest money on the table.

The report counts calls, forms and messages, which campaign and which keyword produced each one, and what it cost. It shows where the budget ran out, which is all that impression share lost to budget means in plain words. It does not lead with impressions and it does not lead with positions. A bad month is stated in the first line with what changed and what happens next.

Paid search buys the top of the page this afternoon. Search work earns the same ground over months and then holds it without a daily charge. Above both of them now sits an AI answer that names businesses, built on the signals the map has always used.

The sensible way to run them together is to let the ads carry enquiries while the slower work lands. Within weeks an ad account tells you which searches turn into work and what a lead actually costs, and that is the best brief a content plan ever gets. The keyword producing enquiries at a price you can live with is the page worth writing next.

Nobody buys their way into an AI answer. They come out of a profile with nothing left blank, reviews that keep landing, and pages stating without decoration what the business does and for whom. We do that work as well, and we will tell you when it deserves the money instead.

Paid search is the wrong call in three situations. Nobody free to pick up while the adverts are live means they should be switched off until somebody is, because a €2.71 click that rings out is the dearest thing in the account. Where the thing you sell has no demand behind it, no bid invents any. And with two hundred euro a month against a county this size, the clicks are too few to learn from, so that money does more finishing your own Google Business Profile.

Dublin’s own figures say where advertising is worth doing. Restaurants take 27,100 searches a month at €0.86 a click, hotels 22,200 at €1.59, massage 9,900 at €0.71, car hire 8,100 at €2.55, taxis 6,600 at €1.43 and skip hire 5,400 at €2.18. Big volume behind a cheap click means the money is won or lost on the page they land on, because you can buy plenty of clicks and still take no bookings.

The opposite shape is where paid search really earns. A mortgage broker pays €11.97 a click against 880 searches, solar €11.40 on 390, a financial advisor €11.27 on 720, removals €10.31 and a surveyor €9.36. Small volumes, dear clicks, one signed customer covering a season of them. Those accounts live or die on the negative list and on a form a person will actually fill in.

Roofing is the one to watch here, 3,600 searches a month at €10.10 a click. That is the rare trade in this county carrying both the volume and the price, and it is the account where a fortnight of unwatched broad match does damage you can feel. Recruitment at €2.23 on 4,400 searches and jewellers at €1.79 on 4,400 sit in between, dear enough to need minding and busy enough to reward it.

Retail is a different job again. Car sales at €0.22, furniture shops at €0.60 and pharmacies at €0.58 are cheap clicks in volume, which is Shopping and Performance Max territory with a clean product feed behind it, rather than a Search campaign carrying thirty keywords.

Some businesses should not buy this. Where nobody searches for the thing you sell, bidding invents nothing, and we say so at the first meeting. If you have one month of budget and nothing behind it, back a single service in a single part of the county instead of spreading it thin over all of it. And if the margin on a job is narrower than the clicks it takes to win one, fix the offer before you buy any traffic.