SEO Naas

Google has no way of judging the work. It has never been in the shop or waited on your quote. So it decides on the things it can see. Does this business sell what the person wants, how close is it to the phone in their hand, is it open, and have real customers picked it lately. Four out of four and the map has your name on it. Two out of four and the search goes straight past you.

Most of the town manages two. The profile was filled in the day the business opened and nobody has opened it since. One page on the site covers eight different services, so it is the best answer to none of them. The reviews dried up after the first year. And nowhere does the site mention Sallins or Johnstown, so those searches go to whoever bothered to write them down.

There is something particular about this town worth knowing. A lot of the money here comes off the motorway and out of the commuter estates, from people who have lived in Naas two years and have no idea who the good tradesman is. They ask Google, and Google tells them what it can prove. A reputation built up over decades does not appear in that answer unless somebody has written it down.

Fixing it is ordinary work. Finish the profile. Give each service a page of its own. Ask every satisfied customer for a review while they are still in front of you. Put Sallins, Kill, Johnstown, Clane and Kilcullen in writing on the site so those searches have a place to land. Do that and you are ahead of most of the town inside a couple of quarters.

What you are buying is one thing. Somebody near you wants what you sell, your name is the one Google offers, on the map with the number ready to press, in the list under it and in the few lines written above the two. The phone goes, and the report names the search that did it.

Four jobs do it, and none of them are exotic. Your Google profile completed properly, the right category, every service keyed into it, photographs taken in the last few months, hours that are correct over the Christmas week, and every place you travel to named. A page per service, written so that somebody who has never heard your name can tell in a few seconds whether you are what they need. Reviews coming in month after month from people you actually did work for, asked for at the right time and answered. And one set of details, name, address and number, on every listing that carries them, County Kildare Chamber and Local Enterprise Office Kildare included.

Then the parts nobody notices. A site that opens before the lights change on the dual carriageway. Prices and menus written out rather than photographed. Code on the page that leaves Google in no doubt about which business this is. And answers to whatever a customer needs settled before they commit, in the words they would use themselves.

When there is money in a search and you are not on it, we name the search, the work and the rough timescale. There is nothing else in the monthly conversation.

The rates are public. You can size up the job at your own kitchen table without ringing anybody, and the figure will not move because of how busy the business sounded.

The report is a tally of enquiries. The number of calls, the number of forms, and the search behind each. Where you sit on a screen is interesting, and it is not the thing you are paying for.

Every review we put up came off Google with the reviewer’s name on it, from a business that pays us. Read back over what else those people have reviewed while you are at it.

Clients here are met at the Naas West address, which beats driving anywhere. Head office is a couple of hours up the road in County Louth, and we have been at this since 2013. The person who sets out your plan is the one who does the work, so nobody is going to read your file back to you in a meeting.

Work out what Naas is worth to my trade

Ask Google for a decent carvery in Naas and it writes you an answer above the results with names in it. ChatGPT does the same thing when you ask it. Neither one is guessing. They are both reading the evidence the map reads, a profile with nothing missing from it, reviews dated inside the last few weeks, and pages describing the business the way a customer would.

There is nothing extra to buy, and nobody should be charging you for it separately. It falls out of the work that is already happening, with the pages written so a machine can quote them and get it right. Prices, hours, the areas covered, and the awkward questions answered in text.

Every campaign we run in the town has it built in. When the answer at the top lists a couple of businesses in your trade, the job is to have you in it, and the report will tell you the month it happens.

Send the form in, or pick up the phone. A working day later back comes what your trade gets searched for around the town, what each one is worth in a month, where you appear on them now and who appears ahead of you. It is free, and there is nothing attached to it.

If we start, the opening fortnight is spent measuring. What you already appear for, what is broken or slow on the site, which directories hold an old address, and what the ones already above you did that you did not.

Groundwork follows in the month after. The profile gets completed, the listings get corrected, the faults get cleared in the order of what they cost, asking for a review becomes part of finishing a job, and the tracking goes in at the start so the before is a real number rather than a guess. Then the pages, in the order of what they earn, and one for each place you want the van going.

By the third month your name ought to be appearing in the map when somebody near you searches, and the report should be putting enquiries beside the search and the place they came from. Around Naas the trade searches move ahead of the town name. If a quarter passes with nothing in it, that is what the report will say, and the plan gets changed.

The search numbers for the town say who is being hunted down. Restaurants take 5,400 searches a month. Gyms, hairdressers and hotels sit on 1,300 apiece. Barbers, nail salons and driveways and paving take 1,000 each, and massage, solicitors and tyres 880. Every one of those is somebody about to spend money nearby.

A restaurant on 5,400 searches is picked on a phone by somebody already hungry, so this year’s photographs, last month’s reviews and hours that are right on a Sunday do the selling. A gym at 1,300 gets its year made in January and again in September. A hotel at 1,300 is trying to take its own name back from the booking sites and make direct booking the easy option.

Driveways and paving at 1,000 a month is a job worth thousands, decided off photographs of finished work and whether anybody answers the phone. Barbers and nail salons are settled on the map alone. A solicitor at 880 is searched for less often than a barber and earns a great deal more per job, so that page sells on trust, on names and on what a first meeting costs. Tyres at 880 is somebody standing beside a flat one who wants a number that works.

Some of this is not worth doing. If the work has to be in the diary this week, you need Google Ads, and we would point that out before taking a deposit. If the budget is a hundred a month, that money belongs on your own profile until the business grows. For everybody else here, one of those three places is worth going after.